For more information on each of the speakers, please click on the link.

Opening Keynote: Thursday, January 22 8:30 am-10:00 am More Than 100 Years Old and Still Thriving: Enduring Service Lessons from Mayo Clinic - Leonard L. Berry, PH.D. - Texas A&M University

Middle Keynote: “The Reality of Health Reform: What Politicians’ Aren't Telling Us” Dr. Jeffrey C. (Jeff) Bauer - AHC

Friday Keynote: The Four Evolutions of Excellence - Vilis Ozols - Ozols Business Group

ACHE: Comprehensive Leadership for Senior-Level Executives - Thomas A. Atchison, EdD - Atchison Consulting, LLC

As an independent chartered Chapter of the American College of Healthcare Executives, ACHE—Wisconsin Chapter is authorized to award 8.75 hours of Category II continuing education credit toward advancement or recertification in the American College of Healthcare Executives.

Thursday, Morning Sessions 1-5

Thursday, Afternoon Sessions 6-10

Friday, Afternoon Sessions 11-15

Session 1

“More Than 100 Years Old and Still Thriving: Enduring Service Lessons from Mayo Clinic”

Dr. Leonard Berry - Distinguished Professor of Marketing at Texas A&M University

Description: Mayo Clinic has maintained a premier reputation as a healthcare provider for more than 100 years. This presentation identifies the cultural and managerial features that fuel this enduring success. Based on original research conducted for his recently published book, Management Lessons from Mayo Clinic, Dr. Leonard Berry looks deeply into Mayo to find lessons that others can use. Learn how Mayo consistently delivers a service experience that exceeds patients’ expectations and how other healthcare institutions can create durable service excellence.

Bio: Dr. Leonard L. Berry is Distinguished Professor of Marketing, and holds the M.B. Zale Chair in Retailing and Marketing Leadership in the Mays Business School at Texas A&M University. He is also Professor of Humanities in Medicine in the College of Medicine at The Texas A&M University System Health Science Center. He was one of two Texas A&M faculty members honored at the University’s commencement ceremony in May 2008 by being named a Presidential Professor for Teaching Excellence. During the 2001-2002 academic term he served as a Visiting Scientist at Mayo Clinic studying healthcare service. He is the founder of Texas A&M’s Center for Retailing Studies and served as its director from 1982 through June 2000. He is a former national president of the American Marketing Association.

“The Reality of Health Reform: What Politicians’ Aren't Telling Us”

Dr. Jeffrey C. (Jeff) Bauer - AHC

Description of Topic: Health reform has been the hottest domestic topic of the past year, but the gap between politicians’ rheto-ric and reality has been enormous. As a well-informed and neutral observer of the interminable battles over ?overhaul,? Dr. Bauer describes the basic aspects of actions taken by Congress in 2009 and relates them to the expressed goals of public policy. By com-paring Congressional action and inaction with the current circumstances of health care delivery, Dr. Bauer addresses the real changes that need to be made to reduce costs and expenditures, achieve top-quality of care, and expand access to medical ser-vices. Attendees will have a solid understanding of the fundamental issues of health reform.

Bio: Jeffrey C. (Jeff) Bauer, Ph.D., a nationally recognized health futurist and medical economist, is a Chicago-based management consulting partner at Affiliated Computer Services, Inc. (ACS). As leader of the futures practice for ACS Healthcare Solutions, he fore-casts the future of health care and describes practical, creative approaches to improving the delivery system. Dr. Bauer has published more than 160 articles, books, Web pages, and videos on health care delivery. He speaks frequently to national and international audiences about key trends in health care, medical science, technology, information systems, reimbursement, public policy, health reform, and creative problem-solving. Dr. Bauer is quoted often in the national press and writes regularly for professional journals that cover the business of health care

The Four Evolutions of Excellence -

Vilis Ozols - Ozols Business Group
Description of Topic: From the beach to the boardroom to the platform, the secret ingredient to success is your ability to evolve. In this inspirational and content-filled keynote presentation, you will learn the four key evolutions to attain your next level of excellence. Vilis will share strategies and tools for dealing with adversity, negativity and continuously growing your passion and excellence. Evolve Through Adversity: Whether it is dealing with setback, negativity or overcoming adversity, Vilis shares remark-able lessons that every one of us can take and use in both our personal and our business challenges. Evolve Through Maximum Effort: You will get the perspective of an elite international and professional athlete as Vilis puts this evolution in the context of work and home. Evolve Beyond Ego: One of the true secrets to success is to evolve your efforts beyond your own egocentricity. Vilis shares the psychology of personal evolution and its impact on our everyday lives. Evolve Beyond Logic: In this counterintuitive lesson Vilis shares the secret to excellence based upon emotion, determination and perseverance.
Bio: Vilis brings a diverse, colorful background to every presentation he makes. He is a former member of the Canadian Jr. Na-tional Volleyball Team and a former Pro Beach Volleyball tour competitor. He is able to bring the motivational sparks and fiery in-tensity that made him such a successful athlete and coach to all of his presentations. His talks have always had an award-winning blend of pertinent and practical information, motivational intensity and a wonderful touch of humor that keep Vilis' audiences laughing and inspired while they learn.

New to 2010: Comprehensive Leadership for Senior-Level Executives -
Thomas A. Atchison, EdD - Atchison Consulting, LLC

Description of Topic: Senior executives know that while leadership is part art and part science, it is learned and developed over time. In this session you will understand the importance and complexity of culture for sustainable success, understand critical success factors for aligning individual values to organizational goals, learn the key indicators and measures of the success of lead-ership, Learn tools for aligning individual values to organizational goals, establish methods, including communication techniques, for sustaining change efforts that instill pride and loyalty in followers, and learn how to collect and utilize critical employee assess-ment data.

Bio: Thomas Atchison is president and founder of Atchison Consulting LLC in Hot Springs Village, Ark. Since 1984, Atchison has consulted with healthcare organizations on managed change programs, team building and leadership development. He has written and been featured in a number of articles, audiotapes and videotapes about motivation and managed change. Atchison has written or co-written numerous publications including the books ?Leading Transformational Change: The Physician-Executive Partnership;? ?Followership: A Practical Guide to Aligning Leaders and Followers;? and most recently, ?Leadership’s Deeper Dimensions: Building Blocks to Superior Performance.?

Session 1 - Paradox and Imperatives in Health Care: Efficiency, Effectiveness, and E-Transformation - Dr. Jeffrey Bauer - ACS Healthcare Solutions
Dr. Bauer will summarize his new (2008) book, ?Paradox and Imperatives in Health Care: Efficiency, Effectiveness, and E-Transformation.? He shows why unprecedented financial circumstances threaten failure for health care providers that pursue "business as usual." Dr. Bauer clearly explains how sound economic principles and proven management tools can prevent inevita-ble failures (if significant changes are not made). The presentation reveals how providers can draw upon internal resources to increase net revenue and provide the quality of care that payers and consumers are demanding at prices they are willing to pay. It shows why waste must be eliminated and how future-focused leaders can put their organizations on a positive path while redirec-tion is still possible. It is an inspiring speech about how providers can do it right all the time, as inexpensively as possible.

Session 2 - Avoiding the Pitfalls of Strategic Planning - Suzie Krentz - Mitretek Center for Health
Hospital leaders have all been part of strategic planning efforts. While the outcome and the process are often robust, constructive, and helpful, strategic planning processes are frequently painful or don’t produce a meaningful plan. Strategic planning should cre-ate a forum for thinking about possibilities, exploring options, and creating support and enthusiasm for organizational direction. Why do some planning efforts work so well, while others fail to live up to their potential? This session will explore common pitfalls in a strategic planning effort, from the development of the right balance of information to advance discussions, to the role of fi-nance in the strategic planning effort.

Session 3 - Medicare Bad Debt - Chris E. Rossman - Foley & Lardner LLP
In this session, you will learn about the difficulty faced by hospital reimbursement personnel in trying to reconcile inconsistencies for Medicare Bad Debt. There is no clear guidance for reimbursement today. The mix of regulations, Provider Manual, Intermediary Manual, internal CMS memoranda, and court decisions has created a number of inconsistencies. Mr. Rossman will help you sort through these inconsistencies to find a solution for your facility.

Session 4 - Revenue Cycle Innovations - Lori Zindl - Outsource, Inc.
Lori Zindl will provide you with some of the latest and greatest ways to improve performance throughout the entire revenue cycle. This covers topics like improving technology without breaking your budget, doing more with less staff, improving billing compliance to keep the RACS away and other payer strategies to keep the cash coming in.

Session 5 - Conducting a Compliance Risk Assessment - Catherine Boerner, Boerner Consulting, LLC & Aneesh Suneja, FlowOne.
In this session they will discuss strategies on how to conduct an annual risk assessment as part of your compliance program. They will explore practical ways to determine the scope of your risks, strategies to assess such risks and how to prioritize next steps. As part of this process, it is also important to capture the current status of your compliance program infrastructure through an effectiveness review that will allow you to strengthen your compliance program in order to have the structure and processes in place to address your on-going compliance risks. They will discuss an automated compliance program effectiveness tool known as COMPLY-MARKÔ ™, which can help provide clear direction in your annual compliance work plan.

Session 6 - Moving Beyond Financial Survival…A Guide to Achieving and Sustaining Superior Revenue Cycle Results - Bobette M. Gustafson - Gustafson and Associates
More than ever before, the challenges of today and tomorrow demand that each revenue cycle professional rise to the highest level of leadership… setting the pace and assuming primary control of their revenue cycle destiny. During these challenging times you must be the driving force – ensuring financial viability and mission-congruence, creating customer loyalty, achieving compliance; and growing and retaining revenue cycle teams of excellence. In this fast-paced session, attendees will identify the strategic path to Gold-Standard revenue cycle success... by implementing the most contemporary, technology-enabled, patient-focused process model that will distinguish you from all other providers, and enable you to maximize human capital.

Session 7 - Medicare and Medicaid - Never Events Payment and Reporting, Liens and Re-lated Topics - Ellen Stewart - Berenbaum Weinshienk & Eason, P.
In this session, you will review a case study and analyze current national environment regarding regulations and policies of never events. The numerous challenges faced by payers and providers in addressing these policies from implementation to ongoing opera-tions and compliance. Ms. Stewart will evaluate current strategies payers and providers are using to address these challenges, and what the effect is on admission of liability on payment for subsequent care and reimbursement by Medicare and Medicaid.

Session 8 - Strategies for Responding to Tighter Capital Markets - Mark Grube - Kaufman Hall Associates
Hospital executives must be planning for and adjusting their strategic and capital plans to reflect the likely reality of higher capital costs and lower capital capacity. If hospital spending plans were built with financial projections that assumed ready and ample access to lower-cost capital, new projections should be developed and their impact assessed.

Session 9 - Building Knowledge Capital in Your Patient Access Staff - Robert Farrington - BridgeFront / Brandywine Medical Management Services Inc.
In this session, we will look at how the skillful application of human talent and creativity truly is the key to your organization’s com-petitive advantage. This session focuses on the ever-changing technology, increasing globalization, increasing speed in market change, the need for cost containment and the unpredictability and the sheer magnitude of overall change itself. Learn how our com-petitive healthcare environment dictates organizations leverage the skills, knowledge and expertise of their work force to their own competitive advantage.

Session 10 - Health Record Banking Model - Dr. Christ J. Pavlatos - PatientMD Inc.
Dr. Pavlatos will share how the integration of the Health Information Exchange works with the Health Record Banking Model. This model allows the sharing of information between physicians while providing the patient full privacy protection of their data.

Session 11 - HIPAA Privacy and Security Rules Update - Sarah Coyne - Quarles & Brady
This presentation covers the sweeping changes to the HIPAA privacy and security rules set forth by Health Information Technology for Economic and Clinical Health Act (HITECH) that were embedded in the American Recover and Reinvestment Act (ARRA), also known as the Stimulus Package, as well as the additional parameters that the government has rolled out since HITECH. The new laws dramatically increase the impact of HIPAA by rendering the rules directly applicable to business associates, ramping up en-forcement, and increasing patient rights. The laws will require current covered entities to undertake significant affirmative compli-ance efforts. Business associates should also be taking steps now that these entities are directly regulated.

Session 12 - Best Practices in Key Financial Metrics - Steven Berger - Healthcare Insights
In this session, you will learn how to bring meaning to your data by using indicators, or metrics, to specifically measure the out-comes of the actions taken by administrators, directors, managers, and staff in their day-to-day work. It will explains how to de-velop metrics using a goal-setting process, hone the metrics by creating an action plan, and adopt the metrics through effective implementation.

Session 13 - The Long View: How Will Economic Shifts and Health Care Reform Change Health Care? - Keith Moore - McManis Consulting
How will a changing economy and structural changes in health care play out? What will the implications be for health care deliv-ery? What current strategies will be more, or less, effective? What contingencies should be accounted for?

Session 14 - Rac - Centers for Medicare and Medicaid Services - Scott Wakefield and Patricia Rosinski, RN - CMS and TBD, CGI Federal or PRG Schultz
In this session, you will interact with the staff from CMS and RAC contractor who are responsible for Wisconsin. They will provide a brief history of the RAC and discuss the rollout of the program. You will have an update on what was learned since the project became operationally in Wisconsin, learn the RAC contractor’s approach to reviewing for potential issues and the process issues go through before a provider is involved. If time allows, a question and answer session will follow.

Session 15 - The 5S System: Workplace Organization - Robert Loose - Aurora Health Care
Workplace clutter and disorganization are a tremendous drain on an organization. Irritability, resentment and stress are inevitable when staff waste time searching for the items they need to care for patients and do their job. Chances are your workplace could benefit from eliminating clutter and reorganizing to facilitate efficient workflow. In this hands-on workshop you will walk through the 5S process and learn how to get rid of what you don’t need and set up systems to ensure that you always have and can eas-ily find what you do need.

2008 Speakers

Dr. Jim Harris: Three-Way Leadership: How Healthcare Managers Effectively Lead Up, Down and, Across Their Facilities, Lamon Willis: Revenue Cycle Management in the Physician Organization, Tom Gavinski: How to Maximize the Effectiveness of your Collection Agency, David Snow: Advanced Reimbursement: The Medicare Chess Game, Robin Bradbury: Ten Questions Leadership Should Be Asking About Their Revenue Cycle, Beth Delair: Patient Information Exchange, Chrisann Lemery: Disclosure of Health Information for Payment Purposes, Daniel T. Dennehy: To Keep or Discharge: Managing the Borderline Employee, Legally, Penny Osmon: 2008 Medicare Coding & Billing Update, Bobby Peterson: A New Health Benefits Counseling Approach: Developing an Electronic Health Care Coverage Plan and Record, Jeanne Scott: Election 2008, reform US Healthcare & or Else!, Barbara J. Zabawa: FBI/OIG, What you should know when they come knocking at the door., Janice Ahlstrom: EMR Implementation, Get it Right!, Charles Kim: Introduction to Financial Planning

Back to the Top

2006 Speakers:
Al Stubblefield - Baptist Hospital in Pensacola FL
Ilona Abrahamson - Staying in SHAPE
Bobette Gustafson - Maximizing Human Capital
Pam Arlotto -President & CEO, Maestro Strategies
Steven Berger -President, Healthcare Insights, LLC
Dan Dennehy, J.D.- Attorney, von Briesen & Roper, S.C. Todd Fitzgerald - Systems Security Officer & Director
David Garets - President CEO, HIMSS
Thomas Buckhoff - Associate Professor Georgia Southern
Dawn Schalow - Human Resource Prevea Clinic
Gregg McAllister - Health Insurance Specialist